photo by name_1818

Famous for:
AtmosphereSecluded
StyleTraditional Elegance

Hotel description

San Francisco, already America’s highest-occupancy hotel town, has lately been upgrading its stock, and the Personality Hotels group has been at the front lines. Hotel Frank is a fine example of the new guard of stylish hotels around Union Square; though the classic building is pure historic San Francisco, the interiors, by Thomas Schoos, are all maximalist 21st-century modern-retro chic.

The look is more fantasy than fashion, and that’s a good thing. Depending where you look you could be reminded of anything from Beaux Arts to Art Deco to Jetsons-era retro-futurism. Though it’s not quite in the high-luxury league, the Frank is comfortable, the rooms spacious enough, with thoughtful little touches like iPod docks and in-room refrigerators.

As for location, the Frank is just about as central as it gets, just off Union Square, where San Francisco’s shops and restaurants are at their highest concentration — and a fine compromise between the palaces up on Nob Hill and the convention-friendly lodgings south of Market. Services inside the hotel can thus be kept a bit light; the gym is a separate establishment nearby, and there’s no need for a high-concept hotel restaurant with so much excellent food so close at hand.

Contact & location

386 Geary Street, San Francisco

415.986.2000

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name_1818

This travel guide also includes text from Wikitravel articles, all available at WikitravelView full credits

This travel guide also includes text from Wikipedia articles, all available at WikipediaView full credits

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